New Research Sheds light on What Works in Charitable Appeals
Wednesday, August 1st, 2007From the Chronicle of Philanthropy…by Caroline Preston
Some conventional fund-raising wisdom has been turned upside down by a growing number of psychologists and economists who study altruism, while other approaches now have an increasing amount of research to back them up.
Scholars have found that fund-raising appeals do best when they are crafted around a single gripping [...]